Glamour Lipstick: Need-to-Know British Beauty Brands and What to Buy From Them

"Established in 1999, Eyeko reinvented the mascara game by creating an "eye wardrobe" of formulas and brushes with the benefits of long-term lash care for every woman and occasion. Since then, beauty tastemakers like Alexa Chung have become involved with the brand, helping to skyrocket its cool factor. If you're in New York City, be sure to pop into the Eyeko Bespoke Bar at Saks Fifth Avenue for a lash analysis and consultation; you'll walk away with a custom tube of mascara."

The mascara you need: Eyeko Black Magic Mascara."

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