WGSN Insider: Personalised Products

"The Bespoke Eyeliner Bar

Following the success of its bespoke mascara service at Harvey Nichols, London, last year, Eyeko (the brand that produces products only for the eyes) has unveiled a new custom eyeliner bar exclusively at Selfridges. There are eight different custom looks ranging from a classic feline flick called Alexa, which is named after brand ambassador Alexa Chung, a graphic thick lines inspired by Cleopatra, a timeless cat eye called Audrey and a sultry winged liner named Brigitte. The Eyeko artist will help you master the perfect liner for your desired look and you'll be gifted with a Black Magic Liner so you can recreate the look at home."

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