WWD: Eyeko Debuts Bespoke Mascara

"British beauty firm Eyeko debuted its new Bespoke Mascara in London's Harvey Nichols Wednesday. The service allows customers to choose from more than 100 combinations of formulas, colors and brushes to create a mascara that's tailored to their lashes.

The service launched in Harvey Nichols with a new Bespoke by Eyeko mascara bar, where customers can consult the brand's associates -; dubbed eyelash stylists -; about their ideal combination. The mascara retails for $35 and comes in a personalized box, decorated with a wax seal and the custoer's initials."

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